Join us for a HCI webinar sponsored by Talent Circles on 3/6 at 12 PM EST “How to Build a Strategic Candidate Pipeline.” Register here

If I have to remember one more password for yet another website or social network, I think I’m going to implode. Passwords and pin codes were created for our protection against theft but they prove to be an annoyance. Most people, once they are on Facebook or LinkedIn, don’t generally log out including myself which is why the social sign on as part of the hiring and job application process is so convenient.

The Social Sign On Improves Candidate Experience  

Job seekers who are registered on social networks have their details all ready to go, and now, recruiters are making it easy to find those people by allowing them to apply for jobs using their social log-in information. It’s a super-simple way to create accounts using your network by tying into their network. In fact, just yesterday, I used my Facebook account to access a client blog on Typepad, where I write.  No need to create or try to remember new complex passwords. This makes my life – and job seekers’ lives – a lot easier.
Job seekers already spend an average of 45 minutes completing an online application and employers who add the social sign on to their ATS can shave off 10-20 minutes.  When it comes to the candidate experience, I believe that is money well spent. 
Gigya, the makers of SaaS technology, did a study recently that showed that sites that incorporate Facebook Connect, LinkedIn and Twitter sign saw users spending 50 percent more time on that site when they logged in through a social network. Except for the candidate experience, this works in reverse. We want job seekers to apply online quickly and seamlessly especially since an application is a candidate buying decision.
We want job seekers to spend time not on the application but researching and learning about their prospective place of work. That means we encourage the casual Internet surfing of videos, joining our talent network, blogs, and our company culture page instead of spending copious amounts of time completing an application online. 
Is the social sign on mainstream just yet? Not quite, but it’s a trend I seen differentiating employers as job seekers weigh their employment options. Here’s the breakdown based on all websites that offer social sign on not just employers and their online applications.
  • ·      Facebook is the most popular origin of social logins with 61 percent
  • ·      Yahoo is 15 percent
  • ·      Google is 12 percent
  • ·      Twitter is 10 percent
  • ·      LinkedIn is 2 percent

While I see LinkedIn being higher for employment applications because it is a professional social network, employers will also offer several options when it comes to the social sign on as not everyone has a profile on every social network or uses them the same way. 

Mobile Job Search Lends to the Social Sign On

Imagine spending 45 minutes applying for a job posting on a company’s ATS or applicant tracking system. Yikes. Now, imagine doing the same thing from your mobile device. As screens get smaller, the social sign on becomes more important not just from a time stand point for the candidate but in the job seeker’s user experience.  We are relying on our mobile devices, tablets and smartphones more than ever before including the hiring and employment process. In January 2013, 6 million people searched for jobs using their mobile device, a figure that more than doubled from a year ago according to recent report from ComScore. I find that recruitment and workplace trends normally follow suit of how consumers are using tools and technology in their personal lives. 
The downside is that social media privacy issues involving employent may pop up. Giving a social network access to data and information like social security numbers and your job history is enough to give anyone the willies. Employers will have to work hard to communicate to their candidates, that the social sign in process is used to make the hiring and login process easier.  Given the recent media attention and legislation making it illegal for employers to request social network access and password, companies will have to make sure and communicate and educate how the social sign on process works.  And that using the sign on does not give employers access to candidate social network passwords and information.
Did you know that Talent Circles incorporates the social sign on into their talent network?  This features makes it easy for candidates to join instantly.  Click here to learn more


Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s an author who writes at Blogging4Jobs. You can follow her on Twitter @blogging4jobs. 

2 comments

  1. These types of will probably just be sure you get hold of a style and design you wish in addition to appears to be gucci replica sale beneficial done to you. That is amongst the most effective connected with strategies to glimpse very well clothed in addition to beneficial. A different technique you can enrich and the choice of glimpse in addition to gucci replica sale think good from the great buy usually are by means of being sure that people attire very well routinely. It is doable to achieve having a modest amount of health care. Opt for ones apparel with great care. It is best to opt for these individuals using the louis vuitton replica sale healthy in addition to slice. Even though really should just be sure you glimpse your foremost. Opt for the models of which glimpse beneficial done to you, match ones physique and have absolutely some sort of lovely photograph. You possibly can chanel replica uk dress easily on a daily basis once you know what exactly apparel in addition to colorings glimpse fake chanel sale beneficial done to you. This really is this right apparel of which swimsuit ones coiffure along with the different gadgets. Such a salad dressing will get away from people shopping good. The way for getting small repair apparel is usually to receive wrinkle cost-free material.

  2. Distinctive attendees out of ‘Rockin’ Place Thunder’ 106. 3 FM plus fake rolex sale innovative Diggerland theme store ended up being as well now there in order to reach plus greet possibilities scholars sideways by using affiliates of your online community plus area media channels. “I can’t bring to mind a great way so that you can establish a different application for instance serious devices exercising as compared with which has an occurrence that fit this description, ” suggests cartier replica sale. “Lincoln really likes great connections with lots of priceless soulmates who seem to enable aid all of our scholars, plus most often, retain all of our graduates. Youngster should be bring together all these soulmates and the online community leaders out of Southern area rolex replica uk reveals just what exactly an inclusive piece of the hub clothing the following Lincoln subsequently education is definitely. All of our attendees obtained an enjoyable time frame, plus most people predict superb being successful for the scholars plus all of our soulmates when all of our serious devices application steps send. ” The nature with section omega replica watches is definitely potentially they are end-goal plus effect oriented. Really don't melt off you outside by way of endeavoring to conduct a lot while in the shorter time you may allot to barefoot jogging every week. Really don't pay no attention to a person's work–that that you are essentially finding given for–or a person's patek philippe replica assignments so that they can accomplish speedier. Sensibly, paying out not very many working hours for a section job each week is okay! With the ability to have fun with the approach is really important, often, you might cease in advance of that you are executed.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s