By Jessica Miller-Merrell

Ants are habitual creatures that work together in every way as a team following the orders of their Queen. Ants have their own unique job and role within the colony. They serve her fully and completely no matter what their own fate may be. It’s a form of mindless conformity.

Army ants are blind and follow the trail and path by scent. Sometimes the scent loops itself causing an ant spiral or loop where ants go through the motions endlessly. Ultimately the ants meet their own demise because they’re conforming to a pattern that the ant in front has created.


I believe the industry is at an impasse and we’re circling our own ant spiral when it comes to adoption of new technology, recruiting strategies and old processes that are no longer benefiting our businesses or companies. In order to rise to the occasion and be successful companies must stop conforming and start creating their own unique talent strategy. If not, they’ll be running around in spiral loops just as the ants did until they meet their ultimate demise.

Companies are no longer able to skate by, but they must create a unique talent acquisition strategy that is unlike their competitors’. Ants break out of their spiral loops only when their physical environment is altered causing them through a disruption of reality. It’s time for recruiters, human capital experts and HR to break the cycle and create a new way of recruiting, sourcing and hiring. In order to do so they will be required to break traditional methods of conducting business, seek out, and incorporate new thought patterns.

Talent acquisition is key to meeting strategic business goals and strengthening your competitive advantage. Take a look at my post on the most viral recruit videos. These companies all thought outside the box and did something that caught a candidate’s attention. Not only is it important to capture a candidate, but deliver exceptional results through the entire candidate process.

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s an author who writes at Blogging4Jobs. You can follow her on Twitter @blogging4jobs

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2 comments

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