Employment branding efforts offer two different benefits in engaging your current employees as well as future candidates and employees. Employment branding doesn’t have to be expensive or complex but must make sure to highlight and elevate your recruiting and workforce messages showcasing the best of what it’s like to work at your company.
Companies like All Children’s Hospital in Florida are using a simple Blog Talk Radio Podcast to build relationships with current and future employees sharing knowledge and information in a casual yet actionable way. For under $2,500 a year, they are making a big impact that is sure to get the attention in the competitive healthcare industry. Not only is this giving future employees a taste of what it’s like to work for this company, but it’s giving their current employees a place to go and gain knowledge in different areas of the company.
Recruiter Open Houses
Whether it’s Facebook chat or on the TalentCircles talent network platform, it pays to be available to engage and field questions with the candidates you are courting. Considering offering different types of mediums to engage including chat as well as video the most comfortable medium for your target employee. Candidates love to be engaged. The only sure way to make sure you win out over your competition is to be available and engaging with the talent that funnels through multiple channels.
Chances are your candidates are searching for answers about your organization and what better way to quickly answer their questions through a short blog post and point them in the direction to your job openings of talent network community. Keeping content on your site fresh, relevant and engaging is a great way to improve SEO and increase engagement with a group of highly coveted job seekers. With that said, blogging does so much more for your company throughout all areas of the business. It promotes transparency and welcomes candidates, employees, and customers to see the inside workings of your company.
Tell Your Story
One of the most simplistic ways for a company to develop a stronger employment brand is for them to tell their story. You might have a great product and your customers might love you, but telling the story of how you came to be, the purpose and mission behind your organization will draw people in and want to work for your company. It’s no longer enough to have an awesome product, but you must have a culture to match. Telling your story is an easy way to express what type of culture and how it is to work for your company.
These are four easy and pretty cheap ways to help strengthen your employment brand. Companies need to start looking at the benefits to having a stronger employer brand and how it helps them recruit better employees. Whether you have a large budget or no budget at all, these four tips will help you brand the experience candidates and employees have within your employment brand.
Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s is the Chief Blogger & Founder of Blogging4Jobs. You can follow her on Twitter @jmillermerrell.