By Jessica Miller-Merrell

Employment branding efforts offer two different benefits in engaging your current employees as well as future candidates and employees. Employment branding doesn’t have to be expensive or complex but must make sure to highlight and elevate your recruiting and workforce messages showcasing the best of what it’s like to work at your company.

Podcasting
Companies like All Children’s Hospital in Florida are using a simple Blog Talk Radio Podcast to build relationships with current and future employees sharing knowledge and information in a casual yet actionable way. For under $2,500 a year, they are making a big impact that is sure to get the attention in the competitive healthcare industry. Not only is this giving future employees a taste of what it’s like to work for this company, but it’s giving their current employees a place to go and gain knowledge in different areas of the company.

Recruiter Open Houses
Whether it’s Facebook chat or on the TalentCircles talent network platform, it pays to be available to engage and field questions with the candidates you are courting. Considering offering different types of mediums to engage including chat as well as video the most comfortable medium for your target employee. Candidates love to be engaged. The only sure way to make sure you win out over your competition is to be available and engaging with the talent that funnels through multiple channels.

Blogging
Chances are your candidates are searching for answers about your organization and what better way to quickly answer their questions through a short blog post and point them in the direction to your job openings of talent network community. Keeping content on your site fresh, relevant and engaging is a great way to improve SEO and increase engagement with a group of highly coveted job seekers. With that said, blogging does so much more for your company throughout all areas of the business. It promotes transparency and welcomes candidates, employees, and customers to see the inside workings of your company.

Tell Your Story
One of the most simplistic ways for a company to develop a stronger employment brand is for them to tell their story. You might have a great product and your customers might love you, but telling the story of how you came to be, the purpose and mission behind your organization will draw people in and want to work for your company. It’s no longer enough to have an awesome product, but you must have a culture to match. Telling your story is an easy way to express what type of culture and how it is to work for your company.

These are four easy and pretty cheap ways to help strengthen your employment brand. Companies need to start looking at the benefits to having a stronger employer brand and how it helps them recruit better employees. Whether you have a large budget or no budget at all, these four tips will help you brand the experience candidates and employees have within your employment brand.

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s is the Chief Blogger & Founder of Blogging4Jobs. You can follow her on Twitter @jmillermerrell

2 comments

  1. It can be stimulating to view countless brand-new swiss replica omega watches for the manner arena, and watch your assist these are acquiring through the sector. It's going to be exciting to view if your ladies handbag fad involving not too long ago will certainly proceed. I think that will fake chanel bags will certainly, knowning that firms similar to bagborroworsteal can have even greater good results. Consequently, until eventually up coming calendar year. The style entire world is often a regularly modifying position that will assists as being a revolving entrance to the coolest manner makers. Fashionistas try to continue to be in addition to the style replica chanel for women by simply watch your up and coming makers which have been making the superior tendencies that you can buy. One particular wonderful means to be aware about the latest makers should be to often glance at the manner new fake chanel bags. Nearly all mags have a very particular segment about your makers who will be doing work to generate a brand pertaining to them selves on the globe involving manner. In addition, investigate wire routes that will are experts in manner along with fake rolex datejust watches to view interview along with guidelines via these kind of prime makers.

  2. An Overview of Breitling Breitling for Bentley Montres.An superb antecedent to access your replique Tag Heuer Aquaracer Montres is from http://www.Montresen.com. This absolutely is has a huge bulk of top superior Montres to hermes replica baddest from and aswell the website is absolutely quick to maneuver by agency of. Anniversary and every Montre for auction has a account and aswell a detailed description so you apperceive absolutely what you will be finding. The chump program provider is louis vuitton replica top notch. You are provided with confirmations and updates throughout the absolute advance of action. Transport has a abrupt turnaround time. In case Hublot Réplique you do your replique appearance purchasing with http://www.Montresen.com, you will not be disappointed.And Audemars Piguet stands out from a ample amount of breitling replica appearance brand names there by architecture an artisan-like feel to the manufacturer. Once you access the Audemars Piguet bazaar there, you may access the activity that you artlessly are traveling forth with the architect actual accomplished that began in 1845. In addition world, what Audemars Piaguet sells one can acquisition not just comfortable timepieces but additionally their Montre-making attitude and ability the cast name is adequately appreciative of.And besides analytic absolutely such as omega replica the aboriginal for abundant abundant beneath income, we only access from the a lot of able admired sellers and analysis anniversary aloof account for excellent affirmation afore shipment it for you with our accelerated delivery. But if you happen to anytime afore do accept a problem, we are actuality 24/7 application a affirmed three hour about-face about on email applicant abetment issued. So you can in replica watches fact adjustment your Replique Rolex Submariner Montres from us with self-assurance.And I absolutely like the hublot replica white dial, the anti-reflective azure crystal, the 500meter tachymeter rehaust, the elevated abundance adequacy additional the date window at three:00, just calm creat an in-depth 3 dimensional amplitude for this admirable dial.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s