Diversity management is fairly straightforward once people are employees. Diversity reports show how successful (or unsuccessful) companies are. Most are only moderately successful at best, not because they do not want diversity, but simply because they use tools that prevent them to recruit for diversity. The current talent acquisition process is a transactional playing field designed to process resumes and not to hire people. And diversity hiring is all about people!
Building up a consistent diversity initiative requires the ability to create live talent pools that enables you to:
- Decouple candidate attraction and engagement from specific jobs.
- Design diversity circles that provide candidates with the ability to declare themselves as members of a given group (or multiple groups).
- Dialogue with your talent community.
Decouple candidate attraction and engagement from specific jobs
This is what proactive recruiting is about. Do not wait to have job openings to look for candidates! We all know how ineffective reactive recruiting can be… It’s a catastrophe as far as diversity is concerned. Build your talent pool through your branding efforts and invite candidates to join your talent network. You will deal with human beings and not simply with resumes. This is the starting point to get any insight on the populations you attract versus the groups you would like to attract. Once you have attracted candidates, you can search your talent pool to identify the best matches for your needs.
Design circles of interest enabling self-declaration
You cannot ask personal questions, but you can offer people the ability to tell you who they are! Using TalentCircles you can segment your community into branded groups of interest like “Veterans”, “Students,” “Flex-time,” “LGBT,” “Women in STEM,” etc… Then, it’s up to the candidates to subscribe to one or several of these groups. Each time you will post an event, any information, a blog post or a job in these groups, your candidates will be automatically notified and thus, continuously be engaged. It is the opportunity for your company to also showcase what it is like for your diverse employees to work in your organization, associate them effectively to your diversity efforts — and give a new breadth and depth to your initiative. Employees are your best spokespeople. Diverse employees who are happy with your diversity management efforts will be your most amazing evangelists.
Diversity recruiting using TalentCircles
Dialogue with your talent community
So you decouple candidate attraction from any specific job, you offer candidates to declare themselves and now you are in the perfect situation to interact with people: via live video conversations with one or several members of your talent community, invite them to webinars, invite them to write blog posts for you, invite them to in-person events, etc… Building up diversity is all about getting to know people, conversing with them… and proactive recruiting is all about the artistry of looking at people for both aptitude and attitude.
So, just stop saying you care about hiring diversily while show unconvincing results year after year, just do it. It’s truly only a matter of selecting a technology that makes it possible and easy!