According to census data, by 2050 our country will no longer have an ethnic majority. So, businesses that understand the needs of diverse communities—as both workers and consumers—will be in a much better position to succeed as compared to those who lack that knowledge. But being adept at increasing those numbers in the most effective way isn’t always easy or straightforward. With some creative thinking and a little help from colleagues, neighbors and technology, however, you can be on your way to achieving diversity communities and talent pool nirvana.
Here are 3 Steps to Staff Your Diversity Talent Pools
Focus on Diversity – With the growing need for diversity in the workplace, employers will be looking for both volume and variety from their recruiting services. Casting your net to recruit a wide variety of individuals, provides the opportunity to add many more people to your talent pool while offering employers the many benefits of a diverse workforce, such as: new attitudes and opinions, greater productivity and creativity, and broader language skills. Look to organizations that have a diversified membership or followers. Invite them specifically into your talent community, and engage with information or opportunities that will be of interest.
Understand and Mirror Local Demographics – You need to know your audience. Help provide employers with the type of workforce that resembles the communities they operate in, while also increasing your candidate pool. Reach out to local organizations and groups within the various areas you serve to learn about that community’s priorities, interests, needs and ideas. When feasible, get members who represent the community to provide content for your blog or help with engagement. Create an alliance network and be in the forefront of people’s minds when it comes to their willingness to refer candidates.
Create Online Diversity Communities – Provide a virtual location for past, current and potential candidates and employers to discuss opportunities, goals and interests, as well as to ask questions and get information about career-related and other topics. When you create a comfortable, informative and interesting environment for people, they will continue to come back as well as share that experience with friends and colleagues. Creating a ‘Unique’ community for specific groups is an incredible way to grow your talent pool while also providing you with information about the current needs and mindsets of a wide variety of groups and individuals.
If you’d like more information on how to create a unique diversity circle, an online community or to expand and enhance your existing talent pool, don’t hesitate to call us at 415-835-0202 or email firstname.lastname@example.org